Account Based Marketing And Demand Generation Expert

Company Description

Aify Media specializes in creating meaningful connections between visionary creators and forward-thinking brands globally. In a crowded digital landscape, we focus on innovation, authenticity, and strategic collaboration to help our clients stand out.

Role Description

This is a full-time remote role for a B2B Account Based Marketing and Demand Generation Expert at Aify Media. The role involves implementing marketing strategies to target specific accounts, generating demand for products/services, and collaborating with internal teams to achieve success.

Qualifications

• Analytical Skills and Communication skills
• Deep experience in implementing and scaling Account Based Marketing
• Strong understanding of sales and marketing and experience working closely with sales teams to achieve shared goals. Sales enablement experience in plus.
• Account Management skills
• Experience in B2B marketing and demand generation
• Ability to work independently and as part of a team
• Experience with CRM and marketing automation tools
• Experience In all the AI tools and software related to Account based marketing and B2B marketing
• Ability to solve any problem creatively

Your Impact

. Design a comprehensive ABX strategy that aligns with the company's revenue goals and target account segments.

. Define key performance indicators and success metrics for ABX initiatives.

. Partner with sales, operations, and analytics teams to identify and prioritize high-value target accounts based on data, product-market fit, and revenue potential.

.Segment accounts and develop tailored strategies for different tiers eg- one-to-one, one-to-few, one-to-many

. Work closely with cross-channel marketing partners to create and execute highly personalized, multi-channel campaigns, including cold email, email digital ads events and content.

. Develop compelling messaging and assets tailored to the unique needs and challenges of key segments, personas, and accounts.

. Collaborate closely with sales enablement to create materials, including account insights, messaging frameworks, and playbooks.

. Leverage ABX tools and platforms to orchestrate campaigns, track engagement, and measure impact.

. Ensure accurate reporting and data hygiene in marketing and CRM systems.

. Monitor the performance of ABX initiatives, analyze campaign data, and provide actionable insight for continuous improvement.

. Present regular updates to key stakeholders, showcasing ROI and impact on pipeline and revenue.

. Stay up to date with industry trends and emerging ABX techniques.

. Establish and document ABX best practices, processed, and frameworks to scale the program effectively.