Performance Marketing Specialist

SPH Engineering is a multiproduct drone software company and a global provider of Uncrewed Aerial Vehicle (UAV) integration services. Founded in 2013 in Latvia (EU) as a UAV mission planning and flight control start-up, the company has evolved from a developer of a single flagship product (UgCS) to a market leader of multiple drone solutions. Today, the company boasts a rich global customer and reseller network in 150+ countries. To provide high-quality solutions for UAV professionals, SPH Engineering's team advances four key product lines:

• UgCS (mission planning and flight control software)
• Integrated Systems (airborne integrated systems with sensors from diverse manufacturers)
• Drone Show Technologies (Software for launching and managing drone light shows)
• Customer Development

We're seeking a Performance Marketing Specialist (Growth Marketing Specialist) to support our marketing team.

Responsibilities:

• Take ownership of the website marketing performance: define and implement the website development strategy to maximize user experience and conversion rates, conduct regular experiments and track results.
• Collaborate closely with product marketing and sales teams to enhance lead flow and optimize conversion rates throughout the customer acquisition funnel.
• Develop and execute paid acquisition strategies (LinkedIn, Meta, Google Ads etc.) to drive inbound leads with a positive ROMI.
• Manage Google Analytics, GTM, Search Console, and other marketing tools to ensure accurate data tracking.
• Collect and analyze marketing data from various sources, including web analytics, CRM, sales & product dashboards, cross-channel attribution models, and generate regular analytical reports for the team.
• Collaborate with SEO, design, web development, IT, product and other teams to ensure alignment and seamless marketing strategy execution.

Requirements:

• Bachelor’s degree in marketing, data science, business analytics, or a related field;
• In-depth understanding of digital marketing strategies, including down funnel analysis, and key efficiency parameters of each digital marketing channel (SEO, social media, email marketing, content marketing, etc.);
• Proven experience with paid ad platforms (Google Ads, META, LinkedIn etc.), delivering positive ROMI results;
• Minimum of 3 years of direct experience in marketing analytics, web, and data analysis, or a related field using tools like Google Analytics, Google Tag Manager, Google Search Console, HubSpot or Zoho CRM/Forms, etc.;
• Experience in conducting UX/UI research, A/B testing and website conversion rate optimisation;
• Excellent skills in creating clear, concise presentations and reports to communicate findings and recommendations to both marketing and non-marketing stakeholders;
• Proven experience collaborating across cross-functional teams, showcasing adaptability and strong communication skills;
• English proficiency: C1.

Nice-to-have:

• Certifications in relevant data analysis tools (e.g., Google Analytics, Power BI, Adobe Analytics)
• Experience working with data visualization tools (Looker Studio, Tableau, PowerBI etc.)
• High experience and skill level in Microsoft Excel / Google Sheets
• Cohort analysis knowledge
• SQL Knowledge.

This is a fully remote position.

We offer:

• Compensation starting from 2,200 EUR;
• Advanced professional growth opportunities, promoting a world-famous drone software;
• Friendly coworkers in a results-driven and dynamic international environment;
• Health insurance, if available in your location.

We look forward to receiving your resumes at jobs@sphengineering.com.