Digital Marketing Specialist

HiCareer is excited to support a fast-expanding Fintech company in finding a talented Digital Marketing Specialist for a remote-first position. In this role, you’ll focus on performance marketing—driving targeted traffic and boosting conversions through various paid channels. Your analytical insights and strategic thinking will play a pivotal part in scaling the company’s global reach and customer base.

About the Company & Their Solutions

Founded in UK and with offices in several countries, this Fintech scale-up serves a global clientele seeking innovative and secure financial services. Their platform offers seamless payment solutions, tailored digital banking experiences, and cutting-edge analytics that help businesses and consumers thrive in a rapidly evolving digital economy.

Role Overview

As the Digital Marketing Specialist, you’ll lead performance marketing initiatives on platforms like Google Ads, LinkedIn, Facebook, and more. You’ll develop data-driven strategies, optimize campaigns for maximum ROI, and collaborate with cross-functional teams to elevate the company’s digital presence.

Key Responsibilities

Performance Campaign Management

• Plan & Execute: Create, launch, and manage paid acquisition campaigns across Google Ads, LinkedIn, Facebook, and industry-specific networks.
• Budget & Bidding: Set and adjust budgets, targeting, and bids to optimize conversions and reduce customer acquisition costs.

Data Analysis & Optimization

• A/B Testing: Continuously test ad copy, creative, landing pages, and audience segments to refine strategies.
• Analytics & Reporting: Track key metrics (CTR, CPC, CPA, ROAS), produce regular reports, and use insights to refine campaigns.

Conversion Rate Enhancement

• Landing Page Collaboration: Work with design and product teams to develop landing pages that maximize conversion.
• Funnel Analysis: Evaluate user journeys and identify opportunities to improve campaign performance and user experience.

Cross-Functional Collaboration

• Team Coordination: Collaborate with product, analytics, and communications teams to align marketing efforts with broader business goals.
• Strategic Input: Provide feedback on product positioning and user targeting, based on real-time campaign data.

What We’re Looking For

• Experience: 3+ years in digital marketing with a focus on performance or growth marketing (fintech or tech background is a plus).
• Technical Proficiency: Hands-on experience with Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and analytics tools (e.g., Google Analytics, Mixpanel).
• Analytical Mindset: Strong data interpretation skills—capable of translating complex campaign metrics into actionable strategies.
• Optimization Skills: Proven track record of lowering acquisition costs and improving conversion rates through systematic testing and experimentation.
• Communication: Excellent written and verbal skills to clearly present insights, recommendations, and results to stakeholders.
• Adaptability: Comfortable working in a fast-paced environment with shifting priorities and emerging technologies.

Why Join?

• Global Reach: Influence how a high-growth Fintech engages diverse markets across the globe.
• Fast Growth & Innovation: Leverage cutting-edge tools and channels to spearhead aggressive growth strategies.
• Professional Development: Collaborate with experts in product, design, and analytics while expanding your digital marketing expertise.
• Flexible Setup: Whether you prefer to work remotely or from one of the global offices, you’ll enjoy a setup that suits your lifestyle.
• Impactful Work: Your campaigns will directly shape user acquisition and revenue, driving the future of digital finance.

Ready to Drive Digital Growth?

If you’re ready to lead performance marketing for an ambitious Fintech company with a global reach, apply now through HiCareer—and let’s revolutionize how the world connects with financial technology!