Posted at: 4 March

Marketing Specialist

Company

Granicus

Granicus is a technology company specializing in a civic engagement platform for the public sector, providing cloud-based solutions to government agencies across the United States with a remote-first workforce.

Remote Hiring Policy:

Granicus is a remote-first company with a globally distributed workforce, hiring from various regions including the United States, Canada, the United Kingdom, India, Armenia, Australia, and New Zealand.

Job Type

Full-time

Allowed Applicant Locations

Armenia, Oceania

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Job Description

The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.

The Marketing Specialist supports the execution of integrated marketing campaigns across different government market segments, products, and services. In this role, you will work collaboratively with the Segment Marketing, Product Marketing, Marketing Operations, Marketing Communications, Business Development, and Sales teams to implement campaigns designed to generate awareness, sales leads, opportunities, and sales pipeline.
This is an excellent opportunity to develop your skills and expertise across a wide variety of marketing tactics within a sophisticated, technology-driven marketing organization. You will learn how to plan, execute, and track the performance of marketing activities such as events and tradeshows, webinars, marketing collateral, digital campaigns, lead generation, content creation, new product launches, social media, up-sell and cross-sell campaigns, email, sales enablement, and more.
This role requires excellent communication and organizational skills, attention to detail, a solid understanding of marketing’s impact on revenue generation, and the ability to prioritize and manage projects in a fast-paced, dynamic environment.
What Your Impact Will Look Like Here
  • Develop, execute, and monitor marketing programs to reach target audiences and promote Granicus solutions across various channels in support of marketing and sales objectives.
  • Manage the setup, promotion, logistics, tracking, and reporting of webinars, virtual events, and digital marketing campaigns.
  • Coordinate with event marketing specialists to plan and execute the details of in-person event and tradeshow participation and follow-up actions.
  • Manage project details including task scheduling, expenditures, due dates, contributions from subject matter experts, campaign plans, promotions, and more.
  • Schedule and run meetings and manage communications with internal and external stakeholders to ensure timely execution, promotion, tracking, and follow-up of marketing campaigns and programs.
  • Assist in the creation and customization of marketing materials for use in different market segments and solution areas, including marketing collateral and content, sales tools, emails, abstracts, call scripts, advertisements, social media posts, website pages, videos, blog posts, and related assets.
  • Implement, track, and analyze marketing metrics and reports to evaluate marketing attribution as well as the performance of events, webinars, email, social media, and digital marketing campaigns (in collaboration with the Marketing Operations team).
  • Coordinate with Marketing Operations to define marketing list requirements for emails and digital marketing campaigns, including segmentation, cleaning, deduplication, formatting, and uploads.
  • Perform market research and summarize findings to include in campaign briefs, messaging materials, strategy documents, and executive reports.
  • Track and manage reimbursement requests for partner Market Development Funds.
  • Collaborate with internal teams to develop and monitor strategic marketing initiatives.
You will love this job if you have
  • 2 years of marketing campaign and/or product marketing experience with an understanding of the nuances of Business-to-Government or Business-to-Business technology marketing.
  • Excellent communication and presentation skills with demonstrated fluency in spoken and written English.
  • Collaborative mindset with the self-confidence and interpersonal skills to build productive working relationships in a dynamic, fast-paced environment.
  • Self-starter who demonstrates accountability and is comfortable working independently or as part of a team.
  • Digital marketing and project management acumen.
  • Analytical mindset with the ability to create, visualize, and present data.
  • Strong prioritization, organization, and detail orientation.
  • Working knowledge (or the ability to learn) various marketing, analytics, and project management tools, including CRM systems (e.g., Salesforce), Marketo, Google Analytics, Asana, Uptempo, SalesLoft, Gong, Zoom, video editing platforms, and others.
  • Proficiency with Microsoft Office suite.

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team
- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
a part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee
population

The Impact
- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.
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