Marketing Data Analyst

We are looking for a Marketing Data Analyst to join the Emburse Marketing team. This person will help the team to enhance their campaigns by using data to create actionable insights.

Using Salesforce CRM to track both online and offline campaigns, this role will create self-service tools and provide enablement to ensure the whole team knows and understands the data. A deep understanding of the digital marketing landscape and the full marketing funnel is essential to excel in this position.

An ideal candidate will possess exceptional stakeholder management skills, with the ability to effectively communicate complex data in a clear and easy-to-understand manner and is fluent not only in Salesforce CRM, but also ideally has skills with data visualization tools such as Tableau and Lookr.

What you will do

• Conduct data analysis and provide insights to enable Marketers to optimize their campaigns.

• Collaborate with cross-functional teams to identify business requirements and translate them into data analysis solutions (from ad-hoc reports and self-service dashboards).

• Use Tableau or Looker studio to design and build easy-to-use dashboards, often connecting multiple data sources.

• Present complex data to a broad audience, with varying levels of data literacy, in a manner that is clear and actionable.

• Develop and automate reports, dashboards, and visualizations to effectively communicate findings and trends.

• Provide education and training to Marketers so they can self-service and understand our various marketing metrics.

• Partner with the web experience team to design and measure digital experiments (AB tests) based on user behaviors and UX research.

• Collaborate with stakeholders to create targets and provide forecasts for key performance indicators (KPIs).

• Conduct ad-hoc analysis and provide actionable insights to support business initiatives and solve complex problems.

• Develop and implement data models, algorithms, and statistical techniques to analyze complex datasets.

What we are looking for

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with Executives.

• Proficiency with the Salesforce CRM suite for data analysis and visualizations such as Sales Cloud, Marketing Cloud and Data Cloud

• Hand-on experience with data manipulation in Excel/Google Sheets and visualization tools such as Tableau and Looker Studio.

• Commercial acumen, ideally around SaaS B2B Sales and Marketing data.

• Data cleaning and preparation using tools such as Coefficient or Tableau Prep.

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

• Excellent written, verbal and presentation skills