Content Strategist

About Zowie:

At Zowie, we believe that buying online can feel like walking into your favorite local shop: personal, friendly, and easy. Top ecommerce brands (True Classic, Modivo, MediaMarkt, et al.) trust Zowie’s AI agents to be on the front-line of their customer care efforts (>1.2M conversations monthly) - to give their customers rapid support, speak their brands’ voice, drive customer loyalty, and boost their revenue. With just 1 out of every 1,000 website visitors talking to customer service globally, we believe that a well thought-out AI can tap into this gap and unlock tremendous value by bringing speed and empathy to customer interactions.

We’re a team of over 100 very ambitious individuals on a mission to do just that.

As a team, we care about bringing the value of Zowie AI to more and more people. From the marketing perspective, a huge component of this is being able to consistently create content that truly engages our audience - pieces that people want to read, can learn from, and are excited about.

This is why we’re looking for the right person to join us as a Content Strategist - think of it as an Editor-in-Chief of all Zowie’s marketing content.

If you’re passionate about creating great content, engaging and educating people, this is a unique opportunity to be at the forefront of this historical AI technology shift (akin to industrial and digital revolutions in the past) and be the catalyst of how people understand and adjust to it… And you’d be doing that as an important part of a well-structured Marketing team - that combines Social Media, Design, Web Development, and Demand Marketing professionals. 

Sounds like this might be for you? Let’s talk!

What you'll do:

• Create and drive a comprehensive content strategy that includes blogs, ebooks, webinars, email copy, podcasts, video scripts, etc.

• Be the head writer for the most critical pieces of content (~ 20% of your time) while dedicating the rest of your time to research, planning, and creating briefs for other creators.

• Manage the content calendar and oversee materials distribution across the go-to-market teams to engage the audience effectively.

• Monitor and analyze content performance, looking at metrics and feedback to keep on improving what we create. 

• Work cross-functionally with Sales, Customer Success, and Product teams to generate ideas and deliver great results together.

Ideally, you'll bring with you:

• Strong writing skills and a good understanding of what makes a piece of content great

• Extensive experience in creating content plans across different forms

• Drive to find the most effective content distribution strategies while owning the ongoing release process

• Experience in creating content for international markets (US, ideally) 

• Ability to research, analyze data, and understand metrics

• Understanding of SEO best practices 

• Great attention to detail with curiosity to seek out new ideas and courage to use them  

• Strong project management and communication skills necessary for release management and a lot of cross-team collaboration

It'll be awesome if you have:

• Experience in creating various forms of engaging videos for different audiences

🚀 It would be fantastic to see the outcomes of your work. If you have a portfolio that includes your different content pieces, we'd appreciate you adding a link or files to your application. It can also just be a few links to various work samples you wrote over time!

We are:

• Ambitious and innovative. We never settle. We always look for better ways of doing things. 

• Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team. 

• Unafraid of change. The market we're in is changing rapidly and we thrive in this ever-evolving environment. 

• Growing fast. You’ll have a lot of autonomy and impact as we grow.