Posted at: 28 February

Content & Product Marketing Senior Manager

Company

Morning Consult

Morning Consult is a Washington, D.C.-based B2B decision intelligence company specializing in AI-powered market research and survey tools for businesses across the global market.

Remote Hiring Policy:

Morning Consult supports a hybrid work model, allowing employees to work partially or fully in the office, with hiring from various regions globally.

Job Type

Full-time

Allowed Applicant Locations

Lithuania, Worldwide

Salary

$93,300 to $150,100 per year

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Job Description

About Morning Consult
Morning Consult is redefining the future of market research with AI-powered solutions that help the world’s biggest brands make faster, smarter decisions. We are one of the fastest-growing companies in the space, and as we continue to scale, we’re looking for a dynamic Product & Content Marketing Manager to help us tell our story, drive demand, and bring our innovative research solutions to market.

About the Role
This is not your typical product marketing job. At Morning Consult, you’ll have the opportunity to shape the narrative around AI-powered market research and influence how global brands and organizations think about data-driven decision-making. You’ll play a key role in developing go-to-market strategies, creating compelling messaging, and working cross-functionally to position our products for success. This is a high-impact role in a fast-paced, rapidly growing company, where your work will directly fuel our expansion and market leadership.

What You'll Do
  • Content Strategy & Creation (Demand Generation Focus)
  • Develop a content strategy that fuels inbound marketing, demand generation, and lead nurturing for our SaaS and Custom products.
  • Create content to drive awareness engagement and leads.
  • Craft compelling thought leadership content showcasing Morning Consult AI and its role in transforming market research, in addition to our broader product and feature set.
  • Product & Solutions Marketing
  • Translate Morning Consult’s AI-powered market research capabilities into clear, compelling messaging that resonates with target personas.
  • Develop use case briefs, feature one-pagers, and competitive positioning materials that align with sales needs.
  • Collaborate with the demand gen team to ensure content aligns with the buyer’s journey and converts leads.
  • Sales Enablement & Thought Leadership
  • Partner with sales to create persona-based messaging, battle cards, case studies, and competitive comparison sheets.
  • Work closely with subject matter experts to develop data-driven thought leadership that positions Morning Consult as a market leader.
  • Support ABM efforts by developing account-specific messaging and custom content for high-value prospects.
  • Collaboration with Product
  • Work closely with the Product teams to deeply understand Morning Consult’s offerings, roadmap, and differentiators.
  • Partner with Product to translate new features, enhancements, and data insights into compelling customer-facing content.
  • Gather feedback from sales and customers to provide insights to the Product team, helping inform positioning, messaging, and go-to-market strategy.
  • Ensure alignment between product marketing, content, and demand gen, making sure messaging reflects the latest product innovations and customer needs.
How Success Will Be Measured
  • Success in this role will be measured by the impact of content and product marketing initiatives on demand generation, pipeline growth, and sales enablement. Key metrics include:
  • ✅ Pipeline Contribution – Influence on MQLs, and closed-won revenue from content-driven demand gen initiatives.
  • ✅ Lead Conversion Rates – Performance of gated content, landing pages, and nurture campaigns in converting leads.
  • ✅ Content Engagement Metrics – Traffic, downloads, time-on-page, and engagement rates for key content assets.
  • ✅ Sales Enablement Impact – Sales team adoption of battle cards, one-pagers, and competitive intelligence materials.
  • ✅ Product Adoption & Positioning Effectiveness – Usage of feature-focused content and improvements in product-related messaging.
  • ✅ Win Rate Improvement – The role’s impact on sales conversion rates, particularly in competitive deals.
Who You Are
  • ✅ 4-7 years of experience in B2B SaaS marketing, with a background in content marketing and/or product marketing.
  • ✅ A strong storyteller who can translate complex AI-driven topics into clear, engaging narratives.
  • ✅ Experience developing content that drives demand generation, pipeline growth, and lead conversion.
  • ✅ Proven ability to create sales enablement materials that improve win rates.
  • ✅ Strong collaboration skills, working cross-functionally with demand gen, sales, and product teams.
  • ✅ Experience in market research, AI, competitive positioning, or industry-specific messaging is a plus.
Why Join Us?
  • Be at the forefront of AI-driven market research innovation.
  • Own a critical role at a fast-growing, data-driven company where content and messaging are central to success.
  • Make an impact on revenue growth by driving demand and enabling sales.
  • Work with a high-performing team that values strategy, execution, and collaboration.
  • Ready to help shape the future of AI in market research? Apply now!
Note: We view the above section as a guide, not a checklist. Research shows that underrepresented/marginalized groups are less likely to apply for a job if they feel that they don’t meet 100% of the qualifications. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you don’t satisfy every single bullet on this list! It’s expected that you’ll learn and grow throughout your time at Morning Consult, so if you’re open to building new skills, we’d love to hear from you.

The expected salary range for this position is $93,300 - $150,100, with a midpoint of $121,700.

In most cases, we target the midpoint of our salary ranges for new hire compensation. This placement is reflective of full proficiency in a role. This role is eligible for additional variable compensation and an equity grant, which will be discussed in your initial recruiter conversation. Please see an overview of Morning Consult’s benefits on our Career Page.

We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Morning Consult will provide reasonable accommodations for qualified individuals.

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